MAC HAWK AIRLINES LOGO

  

 MAC HAWK AIRLINES PRINT CAMPAIGN

       

 MAC HAWK AIRLINES STATIONERY SYSTEM

   

 

 KOOL BLITZ LOGO

  

 KOOL BLITZ PACKAGING

  

 KOOL BLITZ PRINT CAMPAIGN

       

 KOOL BLITZ STATIONERY SYSTEM

   

 

  SHAMAN ELIXIR PACKAGING

  

 

 BANG & OLUFSEN PRINT CAMPAIGN

       

 

The culmination of my design prowess is apparent within the framework of these branding & identity structures.

Mac Hawk Airlines provided an exciting opportunity to build on the market value of the highly recognizable Apple brand.

The logo I designed incorporates elements of distinct energy and aesthetics which serve to strengthen the brand.

I utilized colors that reflect the global characteristics of the airline while other aesthetic elements such as the hawk provide a unifying base.

The careful incorporation of the Apple logo as the eye provides a focal point that connects the viewer's vision with that of the airline.

An inert connection between the viewer and the brand is created by the visual stimulus found within this distinct logo.

The print campaign builds upon the strengths of Apple's extremely successful and distinct marketing efforts.

Copious white space provides the backdrop for select elements within the advertisements.

Each travel destination is categorized by a distinct hallmark of that respective region embodied by a landmark.

I preserved the larger-than-life qualities of each landmark by appropriately framing their location in the scene.

A towering Christ The Redeemer statue in Rio provides a visual connection to the viewer of serenity found in Brazil.

Elements of majestic harmony surround the world's largest sitting Buddha statue that is located in Hong Kong.

Opportunity is embodied in the Statue of Liberty that is synonymous with the embrace of New York as well.

The stationery system is carefully organized and all elements are strategically placed to maintain brand continuity.

Kool Blitz sunscreen provided an opportunity to build on the traditional equity of the Kool-Aid brand.

The established social and cultural presence of the brand was utilized to herald Kool-Aid as a relevant player in the sunscreen market.

My goal was to create a brand identity that appealed to young active adults who have demanding needs for protection from the harmful effects of the sun.

The Kool Blitz name places a focus on the high energy intensity which characterizes the target demographic and the rapid delivery of the refreshing sunscreen spray.

I also created a color harmony system that is compatible with the visual aesthetics of the brand identity as well.

The selected typography serves to refresh the identity of the traditional Kool-Aid moniker with fresh energy.

I designed a modern and ultra-portable mini bottle that would be relevant to the active lifestyle of the target demographic.

The bottles are approximately four inches tall by about an inch wide. Features such as continuous spray can be activated by twisting the bottle left and right.

Cartridge refills can be installed by removing the pump base that is attached to the bottom of the bottle for instance.

The print campaign places an emphasis on how Kool Blitz provides a benefit to young active adults.

Body copy found in the advertisements highlight product features within a structured framework.

An intuitive approach was taken to embed the Kool Blitz positioning statement within the body copy.

The stationery system maintains the aesthetic integrity of the brand utilizing the established color harmony.

Shaman energy elixir was a fantastic project because it allowed me to gain an understanding of beverage packaging.

The energy elixir utilizes stylized designs to convey a robust message that differentiates the brand from competitors.

Flavors are also relevant to the brand identity due to the striking naming scheme that I incorporated into the designs.

I thoroughly enjoyed overcoming the challenges of designing a robust print campaign that showcased innovations from Bang & Olufsen.

The imagery featured is highly proprietary and captures the opulent qualities of each selected product.

The campaign communicates a message of the unmistakable refinement and sophistication that is Bang & Olufsen.

-Carl Razazi