Welcome to my portfolio! Throughout my 4+ years of professional industry experience I have combined an eagerness to learn with a fantastic empathy for compelling design solutions and collaboration.

ONE MISSION ONE VISION

That was the corporate motto when our business unit was under the ADP conglomerate. We have since spun off into our own distinct corporate entity now known as CDK Global.

During my time with the company my professional growth enabled a promotion from Web Designer Associate to Web Designer I in recognition of my growing focus and responsibilities.

I have enjoyed collaborating with campaign account managers and Tier-1 contacts to ensure the best client experience. Mentoring junior-level designers and providing constructive creative design direction are hallmarks of my focus.

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CADILLAC CTS

The Cadillac Season's Best Event is an extremely profitable period for Cadillac and as creative owner of the brand I made sure the campaign was on time and exceeded client expectations at Tier-1.

I chose to structure the focus of this Tier-3 campaign by aligning with the national campaign to highlight the attractive incentive offer while educating the target audience with useful segmented model information.

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MINI COOPER S HARDTOP

I saw a fantastic opportunity to delight the client and mothball the legacy MINI web campaigns since we needed a fresh solution that could support our dynamic offer platform for the MINI account.

When designing the new layouts I made sure the dynamic offers were prominently visible and that the re-design included important model trim and feature sections.

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VOLKSWAGEN GOLF GTI

I went back to the drawing board for the 2015 VW Golf GTI campaign launch.

VW corporate approved the new layout for the launch of the 2015 VW Golf GTI and it proved to meet and exceed many of our Tier-3 campaign performance indicators.

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HTML5 PRODUCT GROWTH

My independent creative initiative helped push our once nascent HTML5 product offering forward by launching collaborative testing with network partners such as Solve Media.

I learned a great deal by hand-coding HTML5 ads with cross-browser compatible CSS3 animations for mobile devices.

Through collaboration with our account teams important metrics were then collected and shared with Tier-1 clients to enhance future campaign buy-in.

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KIA DREAM MACHINE

This became one of my favorite campaigns because I was given an extremely short deadline to deliver something that ended up creating a wealth of confidence between KIA and our company.

I also enjoyed learning a great deal about optimization as I designed and manually animated the special effects on the timeline in order to minimize the campaign footprint on our dynamic deployment platform.

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THIS IS WALL ST

That familiar MTA announcement signaled the start of each day at my full-time paid design internship in the thick of the financial district.

I was brought on at the onset of a major re-branding focus at Forex Capital Markets shortly after the company went public on the New York Stock Exchange.

My focus towards attaining rich media skills lead me to work and professionally grow with the warm and intuitive professionals at Forex Capital Markets.

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TRADE FOREX WITH FXCM

The objective of this campaign was to broaden the accessibility of FXCM by highlighting the incentives of trading on the foreign currency exchange (forex).

I chose to focus the visual stimulus primarily on a rendering of a familiar foreign currency symbol while educating the user with clean and impactful messaging.

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FOREX TRADING FOR MAC

Ad units for this web campaign emphasize the benefits of using FXCM trading software on the generous widescreen display of the Mac.

I further blended animations which logically allowed the target audience to absorb information about a selection of Mac software features.

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TRADE THE UK100 INDEX

The UK100 Index lets you rub points with 100 or so of the biggest profit driven companies that make things tick across the pond.

I chose to integrate the highly recognizable Union Jack into the background while impactful point based messaging and related timeline effects engage the target audience.

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AUTOMATE STRATEGIES

The focus for this web campaign was to raise awareness of the Trading Station II platform. FXCM also released online video spots as part of the marketing effort.

After initial campaign design I animated messaging and timeline effects that engage the target audience and educate them on the benefits of using Trading Station II.

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FREELANCE APP DESIGN

I found this freelance opportunity while I was preparing for my start at FXCM and swiftly learned the ins and outs of iOS app design. Payment was received once the client was completely satisfied with the finalized app design and related UI.

I was tasked with the full creative and UI of this mobile app from start to finish and since this was more than a mockup everything needed to be pixel perfect so the developer could then work their magic.

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SITUATION ON BROADWAY

I valued the fantastic opportunity to develop my design skill set professionally at Situation Interactive during my first full-time paid design internship in the neon-soaked heart of Manhattan.

The extremely dedicated creative and account teams kindly provided an outstanding agency environment that I thoroughly enjoyed collaborating with.

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THE ADDAMS FAMILY

The Addams Family account provided an opportunity to exceed client expectations by designing display creative such as web banners in addition to other deliverables.

I further collaborated with both web developers and senior-level designers to incorporate content such as body copy and key art for The Addams Family website and ecard social campaign.

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MARY POPPINS

Meeting client expectations on the highly visible Disney on Broadway account for the collective Mary Poppins campaign allowed me to familiarize myself with stringent brand style-guide standards.

I exceeded client turn-around time by designing numerous display creative with attention to detail in a deadline-driven workflow.

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WINTUK

My success on other accounts proved to be a fantastic strength as I dived into the creative for the final season of Wintuk on Broadway.

The creative focus for the final season of Wintuk showcased my flexibility to take on a fluid matrix of display creative requests successfully.

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THE LION KING

In addition to the Mary Poppins campaign efforts I also had the opportunity to design various display creative for The Lion King while working on the Disney on Broadway account.

The focus of the regional campaigns was to raise awareness for the planned performances of The Lion King in locations outside of NYC.

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THE MET OPERA

The NYC Metropolitan Opera account furthered my ability to deliver succinct designs for the Don Pasquale web campaign.

I also contributed on web campaigns for The Magic Flute by designing numerous assets that were incorporated into The Magic Flute ecard and The Magic Flute microsite.

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