MAC HAWK AIRLINES LOGO

MAC HAWK AIRLINES PRINT CAMPAIGN

          

 

KOOL BLITZ LOGO + PACKAGING

     

KOOL BLITZ PRINT CAMPAIGN

          

 

SHAMAN ELIXIR PACKAGING

 

BANG & OLUFSEN PRINT CAMPAIGN

          

 

The culmination of my design prowess is apparent within the framework of these branding identity systems.

Mac Hawk Airlines provided an exciting opportunity to build on the market value of the highly recognizable Apple brand.

The engaging logo I designed incorporates elements of the distinct energy and aesthetics, which the Apple brand is known for.

The print campaign for Mac Hawk Airlines builds upon the strengths of Apple's successful and distinct marketing efforts.

Copious white space provides the backdrop for elements within the advertisement landscapes.

Each travel destination is categorized by a distinct hallmark of that respective region embodied by a landmark.

I preserved the larger-than-life qualities of each landmark by appropriately framing their location in the scene.

A towering Christ The Redeemer statue in Rio provides a visual connection to the serenity of nature found in Brazil.

Elements of majestic harmony surround the world's largest sitting Buddha statue that is located in Hong Kong.

Opportunity is embodied in the Statue of Liberty that is synonymous with the robust embrace of New York City.

The premise of the Kool Blitz project involved designing a new product for Kool-Aid in a traditionally unrelated market.

My goal was to create a brand identity that appealed to young active adults who have demanding needs for protection from the harmful effects of the sun.

I also designed ultra-portable packaging that would be relevant to the active lifestyle of the target demographic.

An intuitive approach was also taken to embed the Kool Blitz positioning statement within the body copy.

Shaman energy elixir was another fantastic project because I gained further understanding of beverage packaging.

I also thoroughly enjoyed overcoming the challenges of designing a robust print campaign that showcased product innovations from Bang & Olufsen.

The print campaign successfully communicates the message of both unmistakable refinement and sophistication that is synonymous with the brand.

-Carl Razazi