GRAND THEFT AUTO 4: THE LOST & DAMNED PRESS KIT

       

         

       

       

       

       

       

I became proficient at creating cohesive and engaging layouts during the development of this press kit.

The macabre slogans shown on the covers were inspired by character dialog from the narrative of the game.

For professional presentation purposes the covers were carefully affixed to a vanilla folder with adhesive spray.

Members of the motorcycle club are displayed on a roster as if they were subjects found in an investigative dossier.

The headshots incorporate surveillance camera scanlines and related distortion to convey this particular aesthetic.

I also ensured that the screen shots included were both engaging and showcased thrilling elements of gameplay.

The backgrounder on Sam Houser that I wrote provides facets about one of Rockstar Games' founders that help humanize the acclaimed game studio.

The press releases provide relevant information, which serve to promote the release of this expansion pack as well.

Incorporating materials such as decals and a customized poster help further reinforce an interest in the product.

The press kit received a distinguished full points from a professor who had previously never given full points on press kit submissions.

The Lost & Damned is now readily available for purchase on both the PC & PS3 due to the initial success of the expansion pack on the Xbox 360.

I highly encourage watching the provided trailers in order to gain a cohesive understanding of the themes & content found within this product.

-Carl Razazi