GRAND THEFT AUTO 4: THE LOST & DAMNED PRESS KIT

       

       

       

       

       

       

       

Designing this press kit was an immensely challenging and ultimately rewarding experience.

I was elated that the opportunity to capitalize on the release of GTA4: The Lost & Damned expansion pack presented itself.

I utilized the unforgiving energy of the game for design elements found throughout both the front and back covers.

The macabre slogans shown on the covers were inspired from dialog found within the game narrative for instance.

For presentation purposes the covers were affixed to a vanilla folder by securing their placement with clear adhesive spray.

Instead of simply having a boring character roster I extrapolated on that approach by presenting information about each character within a police surveillance theme.

I also ensured that the style throughout the press kit was consistently recognizable and aesthetically relevant.

Securing content that was appropriate for reproduction in print quality was a challenge that was overcome.

The weapons page is yet another example of how I created alternative material that could be utilized within the context of the press kit in a professional manner.

I also ensured that the screen shots were both engaging and captivated an individual to purchase this expansion pack.

The backgrounder on Sam Houser that I wrote provides facets about one of Rockstar's founders that help humanize the acclaimed game studio.

The press releases are professionally organized and highlight relevant information that is easily disseminated as well.

Incorporating materials such as decals and a customized poster help reinforce a connection with the audience when they are not playing the game.

What I have produced is simply stunning to browse because I ensured that the content of each page was of extremely high quality.

The press kit received a distinguished full points from a professor who has never given out full points on any press kit submissions prior or since the submission of mine.

Due to the initial success of this expansion pack on the Xbox360 The Lost & Damned is now readily available for purchase for both the PC & PS3.

I highly encourage watching the trailers provided in order to experience a fuller sense of what this expansion pack offers.

-Carl Razazi